The charging model is a critical component for organizations seeking to effectively control launch costs. In the realm of search advertising, a click-based charging system is utilized. This approach enables enterprises to evaluate the effectiveness of their advertising campaigns based on the business growth attributable to each click, rather than solely on the number of impressions. Consequently, businesses can focus their investments on highly relevant keywords, thereby optimizing their return on investment.

The frequent display of advertisements within a limited timeframe can lead to audience fatigue and decreased interest, which may adversely affect the brand’s image. This phenomenon is particularly prevalent in traditional television advertising. In contrast, YouTube employs skippable ad formats and utilizes a cost-per-view model. Advertisers are charged only when viewers engage with the advertisement for a minimum duration of 30 seconds. This approach effectively mitigates the risk of incurring expenses on less engaged audiences.